{"id":7106,"date":"2021-05-05T18:04:33","date_gmt":"2021-05-05T23:04:33","guid":{"rendered":"https:\/\/www.amchambaq.com\/?page_id=7106"},"modified":"2021-11-21T21:50:38","modified_gmt":"2021-11-22T02:50:38","slug":"ruta-exportadora","status":"publish","type":"page","link":"https:\/\/www.amchambaq.com\/en\/ruta-exportadora\/","title":{"rendered":"Export Route"},"content":{"rendered":"

Export Route<\/h2><\/div>\n\t
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Evaluate every aspect necessary for your success in the internationalization process<\/p>\n

Find out here how ready your company is to expand into international markets<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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1<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t

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\n Evaluate how ready you are to export<\/span>\n <\/div>\n <\/div>\n <\/div>\n
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Evaluate your readiness by considering 3 main pillars:<\/strong><\/p>\n

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I. Operational Pillar<\/strong><\/span><\/p>\n

II. Financial pillar<\/strong><\/span><\/p>\n

III. Organizational pillar<\/strong><\/span><\/p>\n\n \n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div><\/div>

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2<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t

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\n Identify your target market<\/span>\n <\/div>\n <\/div>\n <\/div>\n
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Before setting a destination, analyze whether the product or service you want to export proves to have a demand in the target market<\/p>\n

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through the identification of needs, opportunities, and spaces available for your offer.<\/p>\n\n \n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div><\/div>

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3<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t

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\n Develop a plan to export<\/span>\n <\/div>\n <\/div>\n <\/div>\n
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Once you have chosen a target market, the next step is to create a market entry plan.<\/p>\n

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Keep in mind: Competition in your target market, required adaptations of your product or service, costs, packaging, distribution options, current regulations and laws, taxes, required certifications, cultural differences, associated risks, shipping, customs, logistics, AmCham, and tariff barriers.<\/p>\n\n \n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div><\/div>

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4<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t

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\n Develop your marketing strategy<\/span>\n <\/div>\n <\/div>\n <\/div>\n
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By developing the right marketing strategy you will be able to address the three main barriers that face the export process: Distance, Adaptation, and Culture.<\/p>\n\n \n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div><\/div>

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5<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t

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\n Finding early victories<\/span>\n <\/div>\n <\/div>\n <\/div>\n
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The correct selection of your target market will help you increase the chances of finding new customers in the destination. Assigning a dedicated team to the process, as well as the necessary resources of time and money also prove to be a determining factor in achieving export success.<\/p>\n\n \n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div><\/div>

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6<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t

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\n Target market entry<\/span>\n <\/div>\n <\/div>\n <\/div>\n
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Evaluate the option that best suits you according to the country selected as the destination, its industry, and capabilities:<\/p>\n

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